Whether you’re a student or a grandma, from here or far away, regardless of native language, special needs, large or small budget: the Volkswohnung karlsruhe wants to give everyone access to a home. And to do so it needs to be as uncomplicated and inclusive as possible.

This was the approach for a holistic transformation process that we developed with the team of HLZ. Workshops on user journeys and their needs revealed the great diversity of the target group. From existing tenants and owners to people interested in renting, buying, and building, the demands on Volkswohnung's digital service are very diverse. A holistic user centered approach therefore characterizes now the entire digital ecosystem, including the new website. This enables user specific and inclusive access for all visitors.

The center of the new digital products is a flexible and scalable design system that allows to put out new products and formats quickly and optimized for all devices.
The design system grows with consistency and without any problems! Color, typography, icon and image language, illustrations - a construction kit of clear elements that can be combined to create all the modules you need, with a focus on ease of use and accessibility.

Within thumb's reach, accessible from anywhere and at any time: This is the new website of the Volkswohnung.
Logical and learned UI patterns meet moving visualizations, the clear structure offers needs-specific entries and different levels of content depth.

Dialogical components support orientation within the website and create digital proximity. In this way, Volkswohnung now also provides the same good advice, transparency and social responsibility online that tenants and prospective tenants are familiar with from their previous support