The museum must take place outside – in the city. Therefor it was almost ovious what was next for the Oldenburg City Museum: we simply use the original objects of the city. On a scale of 1:1.

Inspired by the signal colors of construction work, I worked with the team of Heine Lenz Zizka on cover the whole city of Oldenburg in orange. One color, one typeface and great stories on information boards directly next to the city's attractions.

The clear language not only has a huge recognition value, but can also be expanded quickly and easily by anyone. Orange tape for an arrow? That can already work as a way finding. An orange graffiti says here is happening some kind of exhibition? Why not?

How nice, that the clear and playful visual system fits perfectly into a city museum’s budget. 

The digital ecosystem not only provides me an overview of the city exhibition, but also stores deep dives and makes it easy to plan my tour.
Plus, of course, it provides the latest news on the construction status of the hometown.

We also used the campaign directly as a transition into a new visual identity. What will the Oldenburg City Museum look like from 2023?

check here.