What if the cheese is better known than the city itself?
2019
Brand Strategy, Art Direction, Design, Brand System, Digital Ressource Kit.
It needs an identity that brings together the various elements of the city's history, culture and future, even beyond 2020. It needs a visual language that not only attracts tourists!
With the »P« as the keyhole to the city everyone can discover Parma with his own view.
Together with Erik Spiekermann we approached the matter like an Italian dish. It only requires a few, but excellent ingredients to prepare a delicious dish.
What if the cheese is better known than the city itself?
2019
Brand Strategy, Art Direction, Design, Brand System, Digital Ressource Kit.
It needs an identity that brings together the various elements of the city's history, culture and future, even beyond 2020. It needs a visual language that not only attracts tourists!
With the »P« as the keyhole to the city everyone can discover Parma with his own view.
Together with Erik Spiekermann we approached the matter like an Italian dish. It only requires a few, but excellent ingredients to prepare a delicious dish.