cm
cm

When you have two of the most famous fonts to differentiate five brands more clearly?

2018
Art Direction, Design.

We really need to go into the details.


For Mercedes Benz and Daimler, I worked with the team of edenspiekermann on defining the typographic nuance of the Mercedes Brands.


In several workshops, together with the client we developed and sharpened the design attributes and the positioning of the individual brands.


The end result was not only clear guidelines for font hierarchy of the brands, but also a nerdy font optimization for screens and a global market.

When you have two of the most famous fonts to differentiate five brands more clearly?

2018
Art Direction, Design.

We really need to go into the details.


For Mercedes Benz and Daimler, I worked with the team of edenspiekermann on defining the typographic nuance of the Mercedes Brands.


In several workshops, together with the client we developed and sharpened the design attributes and the positioning of the individual brands.


The end result was not only clear guidelines for font hierarchy of the brands, but also a nerdy font optimization for screens and a global market.