We need to keep together not only all the aspects of the museum, but also the different houses.

Instead of different rooms or sections the landesmuseum oldenburg has three different houses seperated by a crossroad.

Together with the Team of Heine Lenz Zizka we came up with a whole new bold identity and a visual system that holds together what belongs together.

Inspired by the architecture of the three houses the big O of oldenburg not only works perfectly as brackets, it also looks familiar as a mask for the arts and culture.

The digital ecosystem got covered up by a sweet design system wich makes it joyful to create consistent but playful assets for all channels and devices.