If you look at branding projects from the cultural sector, they usually appear sterile and elitist. However, the »Kunstnacht Kempten« immediately reminded me of Brian O’Dohertys’ »Inside the White Cube«.
That’s why we understood it as our task to get the art in Kempten out of its shell and bring it to the outside world — to the middle of society.

With the new look, we are taking art off its pedestal and bringing it to the corners of the city. At the same time, we are bringing the studios back into focus and decentralising the event.

The result is a future-oriented, strategic concept that maximises the potential of a city cultural event in the long term.