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What if the brand gets a little out of step over the years?

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brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen

What if the brand gets a little out of step over the years?

read more

brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen
brand experience and communication design aachen

What if the brand gets a little out of step over the years?

2021
Creative Direction, Art Direction, Design & Digital Lead.

Then we compose harmony and rhythm back into the brand’s architecture again.


For over 25 years the Heidelberger Frühling is one of the most important magnets for talents and artists in the classic music scene.

These 25 years you can also see in the brand architecture with all their events, formats, sub-brands and institutions.

So the challenge was to make the house again look like all the residents are members of the same family. 

Me and the Team of Heine Lenz Zizka came up with an easy to handle visual system of lock ups, grids and patterns that can be generated with specially developed simple tools. So even product managers and non designers can generate a new format and the visual communication for that easily and independently.

To avoid confusion we renamed the umbrella and reserved the name for the festival. The location 'Heidelberg' also remains fixed across all lockups, while the specifications above are allowed to dance.

The playful system is ideal for fine-tuning the rhythm and volume of each media and format while being slick on brand.

(Pitch)

What if the brand gets a little out of step over the years?

2021
Creative Direction, Art Direction, Design & Digital Lead.

Then we compose harmony and rhythm back into the brand’s architecture again.


For over 25 years the Heidelberger Frühling is one of the most important magnets for talents and artists in the classic music scene.

These 25 years you can also see in the brand architecture with all their events, formats, sub-brands and institutions.

So the challenge was to make the house again look like all the residents are members of the same family. 

Me and the Team of Heine Lenz Zizka came up with an easy to handle visual system of lock ups, grids and patterns that can be generated with specially developed simple tools. So even product managers and non designers can generate a new format and the visual communication for that easily and independently.

To avoid confusion we renamed the umbrella and reserved the name for the festival. The location 'Heidelberg' also remains fixed across all lockups, while the specifications above are allowed to dance.

The playful system is ideal for fine-tuning the rhythm and volume of each media and format while being slick on brand.

(Pitch)

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