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Shifting and lifting germany’s biggest art museum.

2022
Creative Direction, Art Direction, Digital Lead.

In the wake of the COVID-19 pandemic, museums around the world have awakened to the pressing need for a digital product. In collaboration with HLZ, we embarked on a transformative journey with the Hamburger Kunsthalle.


Through a series of insightful workshops delving into the minds and desires of users, refined the museum's identity, and fine-tuning its tone, we set out to craft something extraordinary. What emerged was a digital product that not only pushed the boundaries but also breathed new life into the museum's established design language.


Beginning with compact screens, we wove a narrative rich with clarity and excitement, firmly grounded in a user-centric approach. Our mission was clear: to break away from the tradition of exhibitions dominating the first viewport for months on, leaving returning visitors with a sense of stagnation.


With an audacious and captivating introduction and an array of narratives that vary in speed and depth, the Hamburger Kunsthalle's website ceased to be a mere appendage to the physical institution. It transformed into an independent digital museum space, an immersive journey in its own right.


In addition to this digital transformation, we gifted the Hamburger Kunsthalle an elegant and versatile design system. This system empowers them to seamlessly and consistently navigate through the digital landscape, ensuring a harmonious and engaging experience for all who step into their digital realm.

Shifting and lifting germany’s biggest art museum.

2022
Creative Direction, Art Direction, Digital Lead.

In the wake of the COVID-19 pandemic, museums around the world have awakened to the pressing need for a digital product. In collaboration with HLZ, we embarked on a transformative journey with the Hamburger Kunsthalle.


Through a series of insightful workshops delving into the minds and desires of users, refined the museum's identity, and fine-tuning its tone, we set out to craft something extraordinary. What emerged was a digital product that not only pushed the boundaries but also breathed new life into the museum's established design language.


Beginning with compact screens, we wove a narrative rich with clarity and excitement, firmly grounded in a user-centric approach. Our mission was clear: to break away from the tradition of exhibitions dominating the first viewport for months on, leaving returning visitors with a sense of stagnation.


With an audacious and captivating introduction and an array of narratives that vary in speed and depth, the Hamburger Kunsthalle's website ceased to be a mere appendage to the physical institution. It transformed into an independent digital museum space, an immersive journey in its own right.


In addition to this digital transformation, we gifted the Hamburger Kunsthalle an elegant and versatile design system. This system empowers them to seamlessly and consistently navigate through the digital landscape, ensuring a harmonious and engaging experience for all who step into their digital realm.