When years build a blurred house for one of germany’s biggest publishers?
2019
Brand Architecture & System, Art Direction, Design.
The team at Edenspiekermann and me had to sharpen the DER SPIEGEL brand architecture and came up with a clear new personality and a consistent visual language.
Together with their product managers we also fighted for the consistency happening on the magazine’s covers and killed the lock up’s bulky dropshadow.
After a powerful process we sealed the new brand personality with a logic design system in an all new brand book
When years build a blurred house for one of germany’s biggest publishers?
2019
Brand Architecture & System, Art Direction, Design.
The team at Edenspiekermann and me had to sharpen the DER SPIEGEL brand architecture and came up with a clear new personality and a consistent visual language.
Together with their product managers we also fighted for the consistency happening on the magazine’s covers and killed the lock up’s bulky dropshadow.
After a powerful process we sealed the new brand personality with a logic design system in an all new brand book