In a collaborative effort involving the 'Hamburger Kunsthalle', the 'Alte Nationalgalerie Berlin', and the 'Staatliche Kunstsammlung Dresden', I had the opportunity of orchestrating the 250th anniversary celebration of the renowned artist, Caspar David Friedrich, in partnership with Heine Lenz Zizka.

Our mission was clear: to craft a visual narrative that not only paid homage to the master of the horizon, Caspar David Friedrich, but also seamlessly intertwined with the three iconic museums.

The journey from yesterday to tomorrow was evident in our design language. We drew inspiration from the crisp gradients that mirrored the luminous horizons of Friedrich's masterpieces, infusing our project with the needed dynamic.

Our focal point was the creation of a digital masterpiece, a platform that went beyond showcasing his artworks and basic biographical information. It’s about an immersive experience, featuring interactive dives into the profound background stories of specific works. This was no ordinary digital collection; it catered to a diverse audience, from art philistine to seasoned researchers.

Our approach therefor had to be both informative and inspiring. It was about transforming the conventional exhibition into a journey of discovery, where visitors could dive deeper into the intricacies of Caspar David Friedrich's world. In doing so, we honored his artistic legacy and invited everyone to be a part of this remarkable 250th-anniversary celebration.