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Same approach, endless new perspectives and ways.

2018
Creative Direction, Art Direction, Design & Digital Lead.

In 2019, the design world celebrated the 100th anniversary of one of the most influential movements in modern design history – the Bauhaus.


Movement also played a big role in the location of the Bauhaus. At that time the school was moved from Weimar via Dessau to Berlin.
So it was important to us to reflect this dynamic and also the continuous change in the brand identity.


Craftsmanship and technology create a new vision of design that transcends traditional boundaries. The enduring power of the Bauhaus movement in infinitely new forms and perspectives. This game finds its place in our logo system and all formats layout grids.


The dancing zeros of the hundred simultaneously represent the different platforms for discussion, the Bauhaus principles, exhibitions, interactive experiences, intellectual discourse and innovative design.


The anniversary should be just the beginning – the starting point – for future generations of creatives and designers.

Same approach, endless new perspectives and ways.

2018
Creative Direction, Art Direction, Design & Digital Lead.

In 2019, the design world celebrated the 100th anniversary of one of the most influential movements in modern design history – the Bauhaus.


Movement also played a big role in the location of the Bauhaus. At that time the school was moved from Weimar via Dessau to Berlin.
So it was important to us to reflect this dynamic and also the continuous change in the brand identity.


Craftsmanship and technology create a new vision of design that transcends traditional boundaries. The enduring power of the Bauhaus movement in infinitely new forms and perspectives. This game finds its place in our logo system and all formats layout grids.


The dancing zeros of the hundred simultaneously represent the different platforms for discussion, the Bauhaus principles, exhibitions, interactive experiences, intellectual discourse and innovative design.


The anniversary should be just the beginning – the starting point – for future generations of creatives and designers.