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cm

A museum that had no home for 3 years.

2021
Creative Direction, Art Direction, Design & Digital Lead.

Of course, wants to announce the opening again with a bang.


Using the basic elements of the campaign and sharpen them, the new city museum sprays around with clarity and dynamics.


The architecture and the curves of the logo always there, the new SMO shows a clear facade. As soon as you open the door just a little, the magic and inner life of the art and stories immediately shines out.


In the visual communication, we again used our signal orange, which already ensured recognition in the construction campaign. The fonts both are from the same family. While the campaign works with a bold and bulky monospaced, the identity got the readable and screen optimized version of René Bieder’s Rational.

A museum that had no home for 3 years.

2021
Creative Direction, Art Direction, Design & Digital Lead.

Of course, wants to announce the opening again with a bang.


Using the basic elements of the campaign and sharpen them, the new city museum sprays around with clarity and dynamics.


The architecture and the curves of the logo always there, the new SMO shows a clear facade. As soon as you open the door just a little, the magic and inner life of the art and stories immediately shines out.


In the visual communication, we again used our signal orange, which already ensured recognition in the construction campaign. The fonts both are from the same family. While the campaign works with a bold and bulky monospaced, the identity got the readable and screen optimized version of René Bieder’s Rational.