Showing a cave without showing a cave?
2018
Creative Direction, Art Direction, Design, Photograms.
For the Sturmannshöhle in the south of germany I developed a new visual language for their communication. Of course the goal was to become more modern and interesting for a younger audience as well. They want to show that they are a cave without showing the cave itself. I came up with more explorative visuals people can discover like the cave itself.
So I ended up with some experimental photograms as key visuals. I took different objects and patterns to the darkroom and put them under the enlarger.
The final photograms show glass-like fictitious stone structures and at the same time show a kind of depth that seems surreal.
Showing a cave without showing a cave?
2018
Creative Direction, Art Direction, Design, Photograms.
For the Sturmannshöhle in the south of germany I developed a new visual language for their communication. Of course the goal was to become more modern and interesting for a younger audience as well. They want to show that they are a cave without showing the cave itself. I came up with more explorative visuals people can discover like the cave itself.
So I ended up with some experimental photograms as key visuals. I took different objects and patterns to the darkroom and put them under the enlarger.
The final photograms show glass-like fictitious stone structures and at the same time show a kind of depth that seems surreal.